Accessing investment can help green businesses accelerate growth, scale operations, and unlock new market opportunities. However, attracting investors requires more than a promising business idea. Entrepreneurs need to understand the investment landscape, prepare their finances, and demonstrate that their business is ready for investment.
Join IYBA WE4A for an interactive webinar focused on equity investment and financial readiness for green MSMEs. The session will provide practical insights into how entrepreneurs can better understand investors, prepare for investment conversations, and strengthen their readiness for the investment process.
What You’ll Learn
- Understanding the investor ecosystem — Explore the investment journey from pre-seed to Series B+ with a focus on West and East Africa.
- Finding the right investors — Learn how to research and build an investor list that matches your business.
- Valuation & equity basics — Understand key concepts including SAFEs, valuation caps, dilution, and equity financing.
- Preparing for due diligence — Discover what investors look for and how to prepare your business for scrutiny.
- From term sheet to close — Understand key negotiation considerations and learn from African investment and exit stories.
Building your investment story — Learn how to communicate your business opportunity effectively to potential investors.
Meet the Speakers
Anna Traoré
Investment Manager, I&P – West Africa
Hiram Githuku
Senior Investment Manager, Goodwell – East Africa
Who Should Attend?
This webinar is designed for women-led green MSMEs and entrepreneurs who want to understand equity investment, connect with potential investors, and strengthen their financial and investment readiness.
Event Details
Date: 17 September 2026
Time: 4:00 PM–5:30 PM CET
Platform: Microsoft Teams
Language: English
Participation: Free of charge
Register Now Register for the Webinar – Equity Access: Investment and Financial Readiness for Green MSMEs
Register for the Webinar – Equity Access: Investment and Financial Readiness for Green MSMEs
Join us to better understand equity investment and take practical steps towards becoming investment-ready.